{"id":3476,"date":"2023-03-20T22:57:04","date_gmt":"2023-03-20T21:57:04","guid":{"rendered":"https:\/\/www.marketingwhere.com\/?p=3476"},"modified":"2023-03-20T22:57:04","modified_gmt":"2023-03-20T21:57:04","slug":"what-is-the-marketing-strategies-which-target-children","status":"publish","type":"post","link":"https:\/\/www.marketingwhere.com\/what-is-the-marketing-strategies-which-target-children\/","title":{"rendered":"What is the marketing strategies which target children?"},"content":{"rendered":"

There are a number of marketing strategies which target children specifically. These can include using child-friendly packaging, using characters or celebrities which children are familiar with, or using advertising methods which are known to be effective with children such as using jingles or catchphrases. Marketing to children can be a controversial topic, with some people arguing that it is unethical to target such a young and impressionable audience. However, many businesses feel that it is important to reach out to children as they are the consumers of the future.<\/p>\n

There is no one answer to this question as it will depend on the product or service being marketed and the target child audience. Some common marketing strategies that target children include using child-friendly packaging, using popular child characters or celebrities to endorse the product, targetting advertising at child-friendly media outlets, and offering child-specific promotions or discounts. Whatever the strategy, the aim is to make the product or service appealing to children in order to get them (or their parents) to buy it.<\/p>\n

What are some of the strategies used by marketers to target children? <\/h2>\n

Pester power is when marketers target children and teens by using persuasive techniques to get them to convince their parents or guardians to buy a product.
\nThe marriage of psychology and marketing is another strategy marketers use to target children and teens. They use psychological principles to understand how children and teens think and what they want, and then use this knowledge to create marketing campaigns that will appeal to them.
\nBuilding brand name loyalty is another common strategy. Marketers try to get children and teens to develop a loyalty to their products or brands so that they will continue to purchase them even as they get older.
\nBuzz or street marketing is another technique that is often used to target children and teens. This involves creating a buzz around a product or brand, often through word-of-mouth or social media, to get children and teens interested in it.
\nCommercialization in education is another way that marketers target children and teens. They do this by integrating their products or brands into the education system, often through sponsorship or advertising.
\nFinally, the internet is a huge tool that marketers use to target children and teens. They use it to create websites and online games that children and teens will find appealing, and they also use it to collect data about children and teens<\/p>\n

The four Ps of marketing are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.<\/p>\n